Indian Premier League and Cricket News by IPL Cricket Forum

Delhi Daredevils got support from Religare, who will support it as the associate partner.
Shachindra Nath, Group COO, delighted to be associated with the Delhi Daredevils said, “From a strategic perspective, as an organization, we are always open to such associations and we look forward with great zeal to this new relationship.”

Subhrangshu Neogi, VP – Brand and Corporate Communications said, “Religare as a brand would always want to be seen as an innovator and a paradigm buster in all its ventures. An association with something as big and much anticipated as the IPL we believe that it is a good exposure for the brand. There is a huge cultural fit and synergy that we see between GMR, Religare and Delhi Daredevil team - they are all young, vibrant and the team’s positive aggression instantly connects with the Religare brand’s virtues and attributes.”

Religare has always believed in nurturing and encouraging young, energetic and vibrant talent. Sports are all about diligence and discipline and the Religare brand is driven by the core value of diligence. Religare would like to be associated with different sporting events with a view to connect effectively with its target groups, like the partnership with Golf, through the Indian Open in the recent past.

Roshan N Chowdhry, MD NAC Advertising, the agency on record for Religare Enterprises, and also in his personal capacity as strategic media advisor was closely involved in the closure of the final deal. As per him this association will give Religare tremendous brand exposure. “This association with IPL will give high quality exposure to the Religare brand. And we believe it is a good property to be associated with from a media standpoint. Going forward we shall continue to look for more such innovations as we have consistently been doing in the past.”

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