Now Riya Sen will keep us posted on IPL as brand ambassador for the tournament
May 9th, 2008Bollywood actress Riya Sen has been chosen by IPL as a brand ambassador for their official website.
Talking from Dubai to Times of India, Chief Technical Architect of ipl website, Akash Aurora confirmed Riya’s appointment. He said, “Yes, we have appointed Riya as the brand ambassador of our website.
Explaining why they chose Riya, Akash said, “We saw Riya attending a couple of the IPL matches. We observed that she was quite well-versed with the game and its proceedings. Rather than having somebody naive on board, we preferred getting someone who knows about the game. Riya was our first choice and we went ahead with her.”
IPL 2008 | IPL Gallery | IPL Videos | IPL Toolbar
“Riya has already signed the contract. The duration of the contract will depend on the response we get from our readers,” Akash told TOI.
We have seen Mandira Bedi, Katrina Kaif, Deepika Padukone and many others adding glamor to Cricket - now its turn for Riya to convince the fans that she understands Cricket a bit more than the cheerleaders.
Tags: ambassador, brand, cheerleader, IPL, riya, riya sen, websitePosted in IPL News |