IPL Semi Final advertising slots at 10 Lakhs for 10 second
May 20th, 2008Despite a slight decline in viewership for IPL, Setmax - the Sony Channel broadcasting IPL believes that the viewership for the two semi-finals and finals will cross all expectations.
As such, Setmax have hiked the advertising rate to Rupees 10 Lakh for a 10 second spot which is the highest rate on record so far. The India Pakistan 20Twenty Final commanded an effective rate of 7-8 lakhs as sold by ESPN earlier. KBC which is a clone of Who wants to be a Millioniare commanded a maximum rate of approx 3.2 lakhs for a 10 second slot.
Setmax however feels that their will be buyers even at this rate and most agencies agree given the hype and popularity of IPl among all groups and genders.
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As of now IPL has turned out to be a money spinner for the broadcaster and has also spelt a doom for most of the stale family sops and serials dished out in India during prime time to keep advertisers happy. This is mostly because of the realty show format of the IPL and the regional rivalry and spirit with the teams and their names.
Tags: 10 lakhs, 10 sec, advert, advertsing, commercials, final, IPl ad, KBC, semi-final, Setmax, SonyPosted in Cricket News, IPL News |