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IPL Panchvi Pass Se Tez hai

May 9th, 2008

A sad resposne and miserable TRP ratings of 3- 5 in target markets due to the popular Indian Premier League, Star Plus has decided to air repeat telecasts of Shah Rukh Khan-anchored quiz show Kya Aap Panchvi Pass Se Tez Hai? till June 1, the day the Twenty20 league ends.

The programme with Bollywood’s reigning mega-star Shahrukh Khan as the anchor was conceived by Star Plus to win over prime time viewership from Sony’s IPL cricket telecast.

The Episodes of the Shah Rukh Khan starrer, which is the Indian clone of Are You Smarter Than A Fifth Grader?, was aired on Friday, Saturday and Sunday (8 to 9 pm), but now will be repeated Monday to Wednesday (11:30 to 12:30 pm) and again on a back-to-back slot on Sunday (1 to 4 pm).

Commercials aired during the original show time will also be re-run without charging advertisers additional fee, said sources. In other words, an advertiser will get three times more air time on Star Plus for the same amount it had paid originally.

Like in our earlier editorial in which we thanked IPL for putting and end to the the Saas Bahu Saga, this ratings prove once again that a realty show or a original format can easily drive the blues out of any programmes currently aired in Indian Television.

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