Delhi Daredevils got support from Religare, who will support it as the associate partner. Shachindra Nath, Group COO, delighted to be associated with the Delhi Daredevils said, “From a strategic perspective, as an organization, we are always open to such associations and we look forward with great zeal to this new relationship.”
Subhrangshu Neogi, VP – Brand and Corporate Communications said, “Religare as a brand would always want to be seen as an innovator and a paradigm buster in all its ventures. An association with something as big and much anticipated as the IPL we believe that it is a good exposure for the brand. There is a huge cultural fit and synergy that we see between GMR, Religare and Delhi Daredevil team - they are all young, vibrant and the team’s positive aggression instantly connects with the Religare brand’s virtues and attributes.”
Religare has always believed in nurturing and encouraging young, energetic and vibrant talent. Sports are all about diligence and discipline and the Religare brand is driven by the core value of diligence. Religare would like to be associated with different sporting events with a view to connect effectively with its target groups, like the partnership with Golf, through the Indian Open in the recent past.
Roshan N Chowdhry, MD NAC Advertising, the agency on record for Religare Enterprises, and also in his personal capacity as strategic media advisor was closely involved in the closure of the final deal. As per him this association will give Religare tremendous brand exposure. “This association with IPL will give high quality exposure to the Religare brand. And we believe it is a good property to be associated with from a media standpoint. Going forward we shall continue to look for more such innovations as we have consistently been doing in the past.”
GMR Sports are the owners of ‘Delhi Daredevils’, Indian Premier League (IPL) cricket team of the National Capital for the 20:20 cricket tournament.
Riding high on the celebrity appeal, The ‘Delhi Daredevils’ have roped in Bollywood’s own daredevil, Akshay Kumar, as brand partner. The team is captained by Virendra Sehwag and includes Gautam Gambir, Dinesh Karthik and, has eight international stars - Glenn McGrath, Daniel Vettori, Shoaib Malik, Abraham de Villiers, Mohammad Asif, Farveez Maharoof, Tillekeratne Dilshan and Brett Geeves.
The former England batsman Graham Gooch, currently coaching Essex has raised concerns over recent media reports on England players planning to or wanting to play in the Indian Premier league.
LEGENDARY batsman Graham Gooch believes it is only a matter of time before England’s top cricketers appear in the Indian Premier League.
With the IPL offering vast riches for just six weeks of cricket, heads in the England dressing room are understandably turning.
Kevin Pietersen has already expressed an interest in the tournament, despite ECB chief Giles Clarke’s claim that next year’s Ashes series will see no centrally contracted players involved.
And now Gooch, who coaches England batsmen Alastair Cook and Ravi Bopara at Essex, believes the current situation will prove unworkable.
He said: “Accommodation will be made between our board and the players.
“There’s a lot of sabre rattling but it will all be sorted out in the end.”
“I don’t think people will want to be at loggerheads with each other.
“Either players on central contracts will have to have their remuneration greatly enhanced or they will have to be accommodated within the contract.
“I am sure they’ll all want to get involved to maximise their earning capacity.
“The worst-case scenario is that players choose between signing a contract for the IPL or signing a contract with England.”
The DLF Indian Premier League today announced that Kingfisher Airlines, the country’s only 5 Star Airline has been chosen as the Official Airline for the league. The appointment as the official airline partner is in addition to Kingfisher Airlines’ earlier commitment to the DLF Indian Premier League as the Umpire Partner. As per the official airline partner agreement, Kingfisher Airlines will extend its world-class, award-winning hospitality to all teams of the DLF IPL and BCCI officials. Also on offer will be dedicated check-in counters, VIP lounge access, an exclusive ground handling team at all airports and a special helpline number for all air travel needs.
Lalit Modi, Chairman and Commissioner, DLF Indian Premier League said, “I am very pleased to have the country’s premier 5 star airline Kingfisher Airlines join us as our Official Airline Partner. I am certain that the cricketers and officials alike will enjoy the 5 star hospitality of the airline while flying the good times across the country getting from one match to another. Their decision to extend the association beyond being umpire partners further bears testimony to the fact that the DLF Indian Premier League is here to stay and is set to carve out a distinct niche for itself in the international cricketing calendar.”
Dr. Vijay Mallya, Chairman & CEO, Kingfisher Airlines Limited said, “We are delighted to extend our partnership with the DLF Indian Premier League as the official airline partner. Our multi-year agreement with the DLF Indian Premier League is further testimony of our commitment to Indian sports. I am certain that all the players and officials of the DLF Indian Premier League will undoubtedly enjoy our hospitality and fly the good times during the forty-four days of intense competition. The DLF Indian Premier League is a highly innovative concept and the Twenty20 format will undoubtedly take cricket’s popularity to a new high. I welcome all DLF IPL guests to sit back, relax and enjoy the Kingfisher experience.”
Kingfisher Airlines has a long association with a variety of sports at both the domestic and international level including Tennis, Formula 1, Polo and now Cricket. Earlier Leading sports broadcaster Sony Max & World Sport Group had bagged DLF Indian Premier League’s global media and production rights for USD$ 1.026 billion. DLF Ltd., India’s leading real estate company is the league’s title sponsor, while Hero Honda, the country’s largest two-wheeler maker, won the Co-Sponsorship rights for the cricket extravaganza. PepsiCo India, one of the country’s leading beverage companies, has been chosen as the Official Beverage Supplier and Kingfisher Airlines, the country’s only 5 Star Airline, is the Official Umpire Partner for the league.
The DLF Indian Premier League is ready to kick off on April 18th 2008, with some high voltage action expected between Shah Rukh Khan’s Kolkata franchise and Dr. Vijay Mallya’s Royal Challengers of Bangalore at the M. Chinnaswamy Stadium at Bangalore. The DLF Indian Premier League will feature eight Franchises and will run for 44 days. Each Franchise will play others on a home and away basis with 7 matches at home. The top 4 Franchises in the league will contest the semi-finals and the victorious semi-finalists will meet in the Grand Final all over one weekend, which will be played out in Mumbai.
The inaugural season of the DLF Indian Premier League will showcase a grand total of 59 matches providing broadcasters and in-stadia spectators with 177 hours of live “family entertainment”, which will also be viewed by a significant international audience. All matches will be during late afternoon and evening to coincide with prime time for television and providing a convenient time for the stadium audience.
Get ready for the IPL series starting from April 18,2008. Set MAX has launched a Ad campaign to promote DLF IPL league tournament. The DLF IPL will change the Entertainment landscape in India forever. MAX has conceptualized its DLF IPL broadcast campaign with the view to prime its viewers for this mega entertainment feast.
MAX, India’s premier entertainment channel will be the sole destination for the DLF Indian Premier League (IPL) that starts on 18th April. Drawing learnings from the best sporting formats from around the world, DLF IPL is poised to completely change the way the world consumes Cricket. The DLF IPL will change the Entertainment landscape in India forever. MAX has conceptualized its DLF IPL broadcast campaign with the view to prime its viewers for this mega entertainment feast.
Aptly titled ‘Manoranjan Ka Baap’, the 75-second magnum opus is a tribute to the high-on-entertainment movies of the 80s and pitches DLF IPL as the ultimate destination for entertainment on TV. The commercial literally amplifies the expression ‘the Baap of all Entertainment’. The film narrates the travails of a family of three – a mother and her twin sons named Mano and Ranjan – who go about their lives without the presence of the children’s father. The family is constantly victimised and subjected to barbs by the entire village. Kab aayega tumhara baap? (When will your father come?) is a never-ending taunt. The twins keep retaliating that their father will definitely return one day. The narration builds to a climax with the woe-ridden woman contemplating ending her life and that is when the miracle occurs. Her children stop her just in time by screaming that their father has arrived. Cut to children dancing deliriously and kissing the TV set and the voice over announcing “Aagaya Manoranjan Ka Baap. DLF Indian Premier League. Sirf MAX par”
Kings XI Punjab, the IPL Mohali team has added another of the aussies onto it’s bandwagon.
West Australian batsman Shaun Marsh has joined the growing band of Aussies jumping onboard the Indian Premier League bandwagon.
Marsh starred in the domestic Twenty20 competition last year, smashing 290 runs at an average of 58 and has been rewarded by the Mohali franchise with a three-year contract.
Marsh will join a large WA contingent at Mohali’s “Kings XI Punjab” - with Luke Pomersbach, coach Tom Moody and assistant Trevor Penney already members of the team.
The Kings XI Punjab line-up will also include international superstars Brett Lee, Mahela Jayawardene, Kumar Sangakkara and Irfan Pathan.
The tournament is scheduled to start on April 18 and Marsh is excited about taking part in the inaugural season.
“I’m very excited to have the chance to play in a tournament of such high profile,” Marsh said.
“Like so many others that are taking part, I’m just looking forward to the experience that I wll gain from lining up with so many greats of world cricket.”
The IPL contract is caos a golden fortnight for Marsh, who has been named the Warriors Player of the Year, been selected in Australia’s one-day squad to tour the West Indies and received a 12-month Cricket Australia contract.
