Two weeks before its launch, the Indian Premier League has raised a
potential controversy by placing unprecedented demands on media
organisations planning to cover the tournament, including a regulation
that prevents photographs appearing on news websites. IPL officials say
there is room for negotiation, while one respected international news
agency, Agence France-Press (AFP), says the present terms don’t allow
it to cover the tournament.
The accreditation forms were posted online
overnight with a deadline of April 8, leaving companies five days to
sign on to cover the tournament under these terms or be refused entry.
The conditions include the IPL’s right to use
all pictures taken at its grounds for free and without restrictions;
the commitment by news organisations to upload on the IPL site, within
24 hours, all images taken at the ground; and the restriction of web
portals’ access to images without prior permission from the IPL.
“The terms and conditions are too strict and
raise questions about press freedom,” Barry Parker, AFP’s South Asia
bureau chief, told Cricinfo. “The present terms and conditions don’t
allow us to cover the event.”
Several hours after the accreditation forms
were posted online, the IPL indicated it was open to negotiations. “We
don’t feel the rules are stringent in any way, as we are only
protecting our rights,” said IS Bindra, a member of the IPL’s governing
council. “We are treating the issue of photographs just as we would in
the case of TV production. However, we are ready to discuss the issue
with all parties involved to reach an amicable solution,” he said. “The
production is ours. We are not being rigid here and saying that only
what we say is right. Of course, we will ensure that things don’t lead
to a situation where media outlets decide to boycott the event.”
Asked why websites would be denied access to
the pictures, Bindra said: “We have not allowed online usage only
because we have sold the portal rights of the event to a respected
company based in North America for US$50 million. We can’t disclose the
company’s name at the moment as they are in the process of getting
listed.”
Andrew Moger, a spokesman for the News Media
Coalition, which includes some of the world’s major news and photograph
agencies, said the decision would have an enormous impact on media
groups with websites and news agencies supplying pictures around the
world. “As feared, the media accreditation terms for the Indian Premier
League represent some of the most restrictive and burdensome access
arrangements ever seen by the news media worldwide.”
Moger worked for the news agencies, including
Reuters, AFP and AP, and the photo distributor Getty Images, when they
had similar concerns over image rights in the accreditation guidelines
set by Cricket Australia for the 2007-08 summer. There were fears media
groups would have to pay for access and the body wanted to maintain
rights over photographs taken in the stadiums. However, limits over the
number of reports sent from the ground remained in place.
The demands resulted in News Limited
journalists being locked out for day one of the first Test against Sri
Lanka, while the agency boycott ended a week later when Muttiah
Muralitharan was in danger of breaking Shane Warne’s then world record.
Tags:
AFP,
indian premier league,
IPL,
media,
reuters